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Expedia to buy HomeAway
By Ronald Lee
Published: 11/05/15
Topics: Advertising, AirBnB, Vacation Rentals
Comments: 0
There’s always a bigger fish. Serial purchaser HomeAway has itself been acquired by Seattle based Expedia. Read more Leave comments
Best Halloween Advertising. Cheapest too.
By William May
Published: 10/31/15
Topics: Advertising, Marketing
Comments: 0
Many experts will rattle your brain with every kind of advertising and marketing. But the restaurant - Two Doors Down - exceeds them all with their latest Halloween advertising idea. It may not be what you expect. Boo. Read more Leave comments
What Goes Around Comes Around for AirBnB
By Ron Lee
Published: 08/22/15
Topics: Advertising, AirBnB
Comments: 0
Perhaps today's lodging usurpers like Expedia, Priceline, HomeAway and AirBnB could learn a thing or two from the advertising history of major newspapers. Being big and successful does not portend continued success when advertisers are treated poorly. Read more Leave comments
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