Most Professional Photographers Are Not
By William May
Published: 10/22/15 Topics: Comments:
If getting paid for taking photos makes a professional photographer then the standard is too low.
For lodging, hospitality and architecture photos, only High Dynamic Range (HDR) photos are professional and most other professional photographers haven't a clue how to do them.
HDR is not a craft that can be picked up easily, or in a book, or in a short class. Prior skills may leave other photographers woefully under equipped to master the technological and artistic requirements of this new craft.
Having great camera gear is essential, but anyone can pony up the money and buy the very best gear. Although most do not!
Spending thousands of hours shooting photos conventionally may give a photographer some understanding of lighting and composition. But frankly the photos from many pros still look pretty much like those of educated amateurs.
For older photographers who grew up when flash devices and dark room chemicals ruled their lives, that time may have been a wait. They spent years perfecting mechanical knowledge that is really of no value to the HDR environment.
That isn't to say that some long tenured photographers have not grabbed the HDR baton and ran, some have. But simply having decades of experience is not adequate in today's internet and software age.
Not all is doom and gloom. There are photographers world wide who have invested considerable education, training and practical experience to learn the highly technical needs of High Dynamic Range shooting and processing.
Unfortunately, these photographers are few and far between.
That means unsuspecting businesses often hire a "Professional" and end up with the same old drab limited photos for their interior photo needs. And that is a darn shame.
In lodging and building interior intensive shooting, there are even so called "experts" writing blogs and touting their specialized skills - all while avoiding the long hours of technical learning necessary to master HDR.
And that is a shame because clients are short-changed while paying heavily for inferior photography.
If you are wondering if your photographer and your photos are at the highest level, are serving you well and if you got your money's worth, give us a call for a free evaluation.
Author: William May, Signatour Photo Team
Blog #: 0418 – 10/22/15
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